Multimedia Services create professional clinical publications at commercial standards.
Ordering design? Things to prepare and consider
Is your content to be presented to the medical community or does it contain information for public consumption? All corporate promotion and information for the public must go through Canberra Health Services Communications for design and approval.
Check your available display space and if ordering a poster, confirm whether you need portrait or landscape. Conferences usually provide the display board dimensions and provide instructions on poster size and orientation.
Consider the type of poster that you want designed eg creative or scientific, light or dark? Do you have a preference of colour scheme or paper type? Don’t worry if you are unsure. We can show you some samples to help you decide, or you can leave it up to us.
Multimedia requires a minimum of 2 weeks for a design job. Sometimes we do book out, so don’t leave it until the last minute or we may not be able to fit you in.
How to supply content for design
All supplied content must be final. If your content needs to be checked by any contributors or supervisors, this must be done before handing it over for design.
Graphs should be supplied in their original file type e.g. Excel or PowerPoint (with your data included).
Note that images saved from the web are not suitable for large posters due to their reduced quality and copyright restriction.
Do not save a logo from a website. Ask the organisation for an EPS copy of their logo, or the next highest quality version for PRINT.
I'm ready to submit a job. What is the process?
Tips for preparing your poster content
Think about where your poster will be displayed. Who is the audience? What is the message or vital information that you want to get across to that audience? How much (if any) background information do you actually need to include in order for your message or research results to have context? Consider the type of poster that you want eg. creative or scientific (a creative poster requires a lot more design space and therefore a low word count).
Posters should present an overview, they should not contain your entire research. A “wall” of text is not enticing and is likely to be ignored.
Consider your poster heading carefully. Your heading is the most important piece of information to attract your audience.
The shorter the poster heading, the larger it can be displayed. Long headings have to be reduced in font size in order to comfortably fit the rest of your content and then can’t always be read from across a room.
Think about what piece/s of information can be displayed in a visual way eg. a graph showing results of a survey or a flow chart showing an important process. Graphic components are used to display information that can be grasped at a glance in a clear and concise manner. They are used to attract attention from a distance and should display your most important information. They do require a significant amount of poster space, so try not to include too many.
If you find you have too many words, bullets are useful to condense your information. However, avoid putting your entire content into point form as this serves to take up even more space.
Keep your total word count to around 800 (maximum 1000 words) for a research poster. If you have more than 3 image components (this includes graphs, tables, flowcharts or descriptive images), your word count needs to be closer to 500.
Break up your content into clear sections of information with sub headings. This way an audience can easily navigate to a section of interest. Scientific research posters are usually broken up into the following sections: Background, Aims, Methods, Results and Conclusions.